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- BUSINESS, Page 81MOST OF THE DECADE
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- Most Bullish Stock Market. Hardly daunted by such trifling
- matters as the 1987 crash, the Tokyo Stock Exchange zoomed to
- 38,040 points on the Nikkei average last week, a gain of 500%
- from the start of the decade. By comparison, Wall Street's Dow
- Jones average rose 240%.
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- Sorriest Dealmaker. All's fair in love and takeover war, or
- so thought Texaco. In 1984 the Lone Star oil giant pined for
- Getty Oil, even though that company had already pledged its hand
- to another suitor, Pennzoil. Texaco managed to seduce Getty with
- a sweeter offer, but the jilted Pennzoil persuaded a Dallas jury
- that it had been cheated. To avoid posting a $10 billion bond,
- Texaco had to declare bankruptcy. Eventually the company settled
- the dispute by wiring $3 billion to Pennzoil's bank account.
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- Winningest Products. Good things came in small sizes:
- Chicken McNuggets, Chrysler minivans, 3M's Post-it notes. Health
- was hot: Nike Air shoes, oat bran and Diet Coke. But old
- reliables stole the show: Waring blenders, fountain pens, Etch
- A Sketches, convertibles, suspenders and condoms.
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- Biggest Letdowns. Kodak's disk cameras took fuzzy pictures.
- RJR's Premier, the so-called smokeless cigarette, tasted like
- burning plastic. New Coke wasn't the real thing. The Pontiac
- Fiero caught on fire, literally, then flamed out. Home banking
- via personal computer was for nerds. All-suite hotels went up,
- then stood vacant. And portfolio insurance may have helped cause
- the crash.
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- Humblest Billionaires. Pickup-truck-driving Sam Walton, 69,
- built his Wal-Mart discount chain from 276 stores at the
- decade's start to 1,379 locations by the end. When the '87 crash
- temporarily erased $2 billion of his personal fortune, he
- quipped, "It's paper anyway. It was paper when we started, and
- it's paper afterward." Warren Buffett, 59, the cowlicked Oracle
- of Omaha, built a $7 billion fortune on Wall Street by investing
- the old-fashioned way: buying stock and holding it. Said
- Buffett: "The market, like the Lord, helps those who help
- themselves."
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- Most Applauded Corporate Response to a Disaster. After
- seven people died from poisoned Tylenol in 1982, Johnson &
- Johnson Chairman James Burke quickly recalled 31 million bottles
- of the pain killer and offered a $100,000 reward for the
- culprit. His frank, decisive response won back customer loyalty,
- and is now a textbook case in public relations. Least applauded:
- Exxon's tar-footed response to its desecration of Alaska's
- shoreline.
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- Least Timely Utterance. RJR Nabisco chief Ross Johnson, who
- was proposing a $25 billion buyout of the company, stood to
- make $100 million on the deal but failed to show much sympathy
- for the employees who might be transferred or laid off. They
- had, he said, "very portable types of professions." RJR's board
- decided Johnson did too. They fired him, after selling the
- company instead to leveraged-buyout specialists Kohlberg Kravis
- Roberts.
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- Most Overworked Employees. Under straw boss Michael Eisner,
- the Disney characters Mickey, Minnie, Goofy, Snow White and the
- rest of the gang toiled overtime to plug everything from
- telephones to hamburgers to Chevrolets. When asked where he
- would take a vacation, if he ever gets one, Mickey replied,
- "Anywhere but Orlando."
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- Healthiest of Intentions. In the beginning was Nautilus,
- followed by aerobics, dancercize, StairMaster and NordicTrack.
- With subliminal promises of immortality, the fitness craze
- turned into a $25 billion industry. Meanwhile, an estimated 34
- million Americans are overweight and still expanding.
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- Buzz Words Most Ready for Early Retirement. Upside
- potential, upscale marketing, fast-tracker, bottom line,
- synergy, networking, streamlining, interfacing, prioritizing
- quality time, soft landing, hands-on manager, power player,
- power breakfast, power tie, power anything.
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